Website Speed

If you used the internet in the early 2000s, (or maybe even in some rural areas today) you probably dealt with the torturous pain of dial-up connections, because website development wasn't what it is today. Videos were few and far between with low resolution, email was futuristic, and a phone call could ruin everything. But worst of all was how long it took to load pages and download files. Sometimes hours.

A 20-second load time might have been acceptable in 2002, but move that 2 over a few spots, and now a 2-second load time is pushing it as we approach 2020. In fact, go 2 seconds more, and over half of users will abandon you for someone else.

3 seconds. That’s all you have.


What determines page speed?

The more information that the server has to process, the longer it takes to load. Pretty simple; except not all information is created equal. Videos, images, text, JavaScript, they all take different amounts of time to load. All the words from A Song of Fire and Ice can load faster than the cover, which loads much faster than the Game of Thrones Title Sequence.

An important part of website development is knowing which resources to include on your page, and where to put them. A good website developer knows all the tricks like how to reorder load sequences so that even if it takes a bit to load, the user never notices.


What are some more of these so-called tricks?

Speeding up websites is more than just convenient. It also affects your SEO, your placement in Google Searches. So what do developers use to speed up a page?

This is where the technical terms come in. Enabling Gzip compression for JavaScript’s, Minifying CSS and HTML, Reducing redirects, Leveraging browser caching, Optimising images… Yeah, a lot of those types of tech phrases. The bad news is that you may be locked out of changing many of these on certain platforms or site builders.

The good news is that all of our websites are open and accessible and can be easily changed. And we have a developer that knows what those words mean and what to do about them. Page load metrics are studied carefully before taking a site live for the rest of the world to see, and only when it falls below the 3-second mark will we launch it so that your website won’t be abandoned like dial-up.